Some of the least used but most beneficial features in Google Adwords are Extensions. These are additional features to your regular ads that can help enhance your presence, or make it easier for customers to get what they need. While not all of these features can and should be used simultaneously,...
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Rochester, NY – Londes Digital Marketing, a full-service digital marketing firm, has hired Jarod Salton of Binghamton, NY as a social media specialist. He will be responsible for managing the social media efforts, as well as aiding in the SEO efforts for local level clients. Prior to joining Lond...
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After working in the SEO industry as long as I have, you understand that the industry tends to go in cycles. The cycles generally go like this: 1. SEO’s find an algorithm loophole 2. Businesses are started advertising and exploiting loophole 3. It works (for a while) 4. Google pena...
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Social media can be very powerful if executed properly. As I discussed in my previous blog on social authority, social has an impact on brand perception. But it isn't just a positive one - if done carelessly or ineffectively it could have a negative impact as well. Media today is consumed with ...
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There’s always been this widely-held belief that when running paid search campaigns to e-commerce sites, that was your shot to turn them into customers. If you didn’t, they were gone and their visit was a worthless endeavor. Now, this should never really have been true. But with the advent of th...
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As anyone who has work with Google AdWords, optimizing any part of a PPC campaign can be tricky. It requires a little bit of guess work as well as knowing Googles "Best Practices" like the back of your hand. Similarly, the digital world is constantly changing, meaning Google likes to keep us markete...
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On January 28, Google’s new policy went into effect allowing Google Grantees to set a $2 CPC, rather than the $1 CPC maximum that had been in place since the program’s inception in 2003. The caveat here is that now non-profit ads "will now appear below the ads of traditional AdWords advertiser...
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Usability and engagement metrics have come a long ways. If you’re running an e-commerce store, gathering leads, or encouraging social engagement, there are a lot of more advanced metrics to look at than the time people are spending on your site, and how many pages people are viewing. From vide...
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Top 5 Games I Play To Increase My Awesomeness In The Office: Success in the marketing world usually comes from creativity, outside-the-box thinking, and great insight. As a professional in this field, I take my continued education very seriously and work on a daily basis to make sure I'm in tip-top...
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Google continues to introduce a number of ranking features that are supposed to make user results more relevant. That’s their end goal, anyways. So we’ve seen Google Places listings infiltrate results on local searches (both using geographic keyword targeting and targeting based on IP address), ...
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