Social Media Services

Fun, engaging, informational. But also tactical.

With nearly 2 billion active Facebook users and a billion active Instagram users (not to mention LinkedIn, Twitter, SnapChat, etc),┬áif you’re wondering if your customers are using social media the answer is almost certainly “yes”. Offering an increasing range of advertising and targeting options, social media platforms allow us to combine our creative approach with data-driven advertising to supplement our efforts.

Our segmented approach is as important as ever here. There’s a LOT of low quality traffic on these platforms as well, so sorting out who to target, when, and with what content, is absolutely vital for running successful campaigns.

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APPROACH

With its massive engagement and wide reach, social media presents a great opportunity to reach your target market. As advertising and targeting options have evolved, the ability to segment and effectively reach the users you want has improved. Through both paid and unpaid strategies, we help you craft effective messaging, determine when to send it, who to present it to, and how to turn that exposure into customers.

While Facebook and Instagram are the most popular social advertising networks, we frequently run campaigns on LinkedIn, Twitter, Pinterests, and niche networks as well.

Our social strategies are all backed by our strong analytical background, making data-driven decisions about how to best make use of your time and advertising budget. Whether you’re consulting with us to improve your effectiveness, or we’re managing your social networks on your behalf, our goal is to help you get the most out of your social media efforts.

APPROACH

ORGANIC

There’s a science behind effective social media communication. From what content to present to when to present it, we’ll help you manage social presences effectively and track results.

Our team can actively consult with your internal team on how to improve current social media efforts, or we can even actively manage presences on your behalf (working closely with you to provide custom content).

We focus on your goals. That might mean growing and engaging an active social media presence, or focusing more on leads and sales. No matter the goals, we use data to maximize effectiveness and guide our approach to social media.

ORGANIC

CONSULTING

By nature, social media is a more responsive, generally less formal medium of communication. It often facilitates a more personal relationship between a brand/business and its customers. For that reason, many companies we work with actively manage and monitor their social media presences, relying on us to help them be more tactical and effective.

We’ll work closely with your social media manager and content production to deliver the right messages at the right time, using analytics to guide decisions and improve your effectiveness.

CONSULTING

KPI'S & GOALS

In order to continually improve your social media efforts, we need effective data to help make better decisions. That starts with measuring success properly. We’ll help you develop business goals and objectives, from reach and engagement to leads and sales, making sure that we’re working towards the right goals when analyzing ongoing social media efforts.

Depending on these goals and key performance indicators, we’ll provide recommendations or alter our strategy to maximize performance.

KPI'S & GOALS

REPORTING

We create custom reports corresponding to the Goals & KPI’s most important to your business objectives. These reports typically combine social media network reporting data with analytics & CRM data to provide a comprehensive look at results generated by social media efforts.

Reports are presented with Google Data Studio and updated in real-time. We can also work with different analytics platforms if you prefer, so reports have the most meaning for you.

REPORTING

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It's time to take your digital marketing to the next level. Whether you need a little help or a lot, our team will help you execute a comprehensive digital marketing strategy.