Today’s consumer behavior is different. Most people are influenced during their purchasing journey by some kind of online media, whether it's a quick search on Google, seeing ads on YouTube or Instagram, or reading an article that comes through their feed. Content - written, audio, and video - are...
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My first blog post sucked. There is no two ways about it. When I read it back now, it makes me cringe. It wasn’t because I didn’t have any writing experience. I’d had stuff published in magazines, written for academic textbooks and even edited TV scripts. And yet when I started writing for the...
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For those of you out there looking for a break from the daily grind (assuming that’s why you’re looking at this blog and not doing whatever tasks are on your to do list...) Pinterest has introduced a new feature that will make it even easier for you to get lost in the infinite vortex of depressi...
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Proving advertising value is pretty simple in the traditional methods and even in most digital efforts. Google Adwords, email marketing, commercials, direct mailers, etc. all have metrics advertisers use to measure how successful they have been. Like all of these marketing avenues, social media has ...
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Social media can be very powerful if executed properly. As I discussed in my previous blog on social authority, social has an impact on brand perception. But it isn't just a positive one - if done carelessly or ineffectively it could have a negative impact as well. Media today is consumed with ...
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It seems that every day I find less time to work on what used to be my daily duties. A shift towards social media has started, and it’s bound to continue bleeding into every part of online marketing. As the New Year begins, I know that I will be spending an increasing amount of time dedicated to...
Read MoreIt's time to take your digital marketing to the next level. Whether you need a little help or a lot, our team will help you execute a comprehensive digital marketing strategy.