When Google launched their automated bidding strategies years ago, they were terrible. We tested them frequently, and any competent managers on Manual CPC could handily outperform the automated bidding models. Every so often, we would test them again. It wouldn't work, so we'd give it some time and ...
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Over the years, we've worked with a lot of nonprofits interested in utilizing the Google Ad Grants program that is offered to eligible companies. Though a lot more restrictive than it used to be, it can still be a very valuable resource for nonprofit organizations when utilized correctly. The proble...
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[this document was last updated in March 2019] Over the years, we've worked with a lot of clients who have had their accounts set up incorrectly. Especially small businesses. The primary reason for this is just ignorance on the part of a web designer and developer, creating a Google Analytics acc...
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Product Listing Ads (PLA's) were a great idea by Google. They helped focus on products for users looking to make an online purchase, provided apples to apples product comparisons (in many cases), and offered more transparency for online stores. The problem was, it wasn't executed all that well.Â...
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Let’s say you’re in charge of running a PPC campaign for a client with locations in multiple cities across the US. You’re tasked with making sure the budget is spent effectively for each area, maximizing ROI across the entire campaign while also being flexible enough to respond to client nee...
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Every year Google works to improve the functionality within Adwords. These updates keep us marketers on our toes and continue to work toward a better user experience for every searcher. 2013 was certainly no exception. Throughout the year, we saw some pretty significant changes from algorithm update...
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Managing paid search accounts takes a lot time and dedication. It’s certainly not an exact science and every marketer has her own ideas for maintaining success and profitable accounts. There are metrics that are (or should be) used to measure success such as value/conversion and value/cost, but th...
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While Google Shopping certainly isn’t a new concept, (evolving from Google Product Search and Froogle) it presents an increasing opportunity to target qualified searches ready to make a purchase. In case you aren’t familiar, Google Shopping is a Google based platform for users to search produc...
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As a PPC specialist, I consult on and manage a wide variety of campaigns. Whether I’m working on an e-commerce account, lead generator, local, or international account, I almost always find issues with the client’s keyword base. After speaking with clients about this, I usually find that they ha...
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Enhanced Sitelink extensions have been available or a while now. Sydney covered all the changes in her blog last month, but I wanted to jump in and give some specific examples of how these changes might be utilized. What initially jumped out to me as the most interesting part of the upgrade was t...
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