PPC - LDM Blog Tips & Resources

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A Guide To Google Adwords Enhanced Sitelink Extensions

In my article about the changes coming with Google’s Enhanced campaigns, I discussed the new features and abilities that will be implemented across all campaigns in Google Adwords this month. I have received a lot of questions about the benefits of the new site link extensions and the best way to ...

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June 18, 2013

Google Adwords Enhanced Campaigns: The “Legacy” Dies

Google has been talking about Enhanced Campaigns and encouraging AdWords users to switch over to the updated model for months. On 6/22/13 Google will update all Legacy Campaigns into this format, leaving the old structure in the dust. So what does this mean for the current Legacy community? These up...

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June 03, 2013

Creating Text Ads in Google Adwords to Increase ROI

As anyone who has work with Google AdWords, optimizing any part of a PPC campaign can be tricky. It requires a little bit of guess work as well as knowing Googles "Best Practices" like the back of your hand. Similarly, the digital world is constantly changing, meaning Google likes to keep us markete...

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February 28, 2013

Stages of the Buyer Decision Making Process: SEM Edition

Realizing that all search participants aren’t created equal is vital in understanding the fundamentals of conversion rates and putting together an effective PPC campaign.  Our job as search marketers is to break down searchers into a number of different consumer segments, targeting them in the mo...

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January 15, 2013

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