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The Top 5 Google Adwords Updates of 2013

Every year Google works to improve the functionality within Adwords. These updates keep us marketers on our toes and continue to work toward a better user experience for every searcher. 2013 was certainly no exception. Throughout the year, we saw some pretty significant changes from algorithm update...

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December 31, 2013

Top 3 “Must Have” WordPress Plugins for SEO

The incredible ease of use along with the myriad of available tools, themes, and plugins available for WordPress make it the “go-to” CMS platform for anyone who uses the internet to market their business, product, or service.  The flexibility that it provides gives it an overwhelming advantage ...

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November 19, 2013

How Important Is Click-Through-Rate (CTR), Really?

Managing paid search accounts takes a lot time and dedication. It’s certainly not an exact science and every marketer has her own ideas for maintaining success and profitable accounts. There are metrics that are (or should be) used to measure success such as value/conversion and value/cost, but th...

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November 15, 2013

How to Measure Social Performance From Start to Finish

Proving advertising value is pretty simple in the traditional methods and even in most digital efforts. Google Adwords, email marketing, commercials, direct mailers, etc. all have metrics advertisers use to measure how successful they have been. Like all of these marketing avenues, social media has ...

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August 23, 2013

5 Important Keyword Research Tips for PPC Campaigns

As a PPC specialist, I consult on and manage a wide variety of campaigns. Whether I’m working on an e-commerce account, lead generator, local, or international account, I almost always find issues with the client’s keyword base. After speaking with clients about this, I usually find that they ha...

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August 09, 2013

7 Uses for Enhanced Sitelink Extensions in Google Adwords

Enhanced Sitelink extensions have been available or a while now.  Sydney covered all the changes in her blog last month, but I wanted to jump in and give some specific examples of how these changes might be utilized.What initially jumped out to me as the most interesting part of the upgrade was t...

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July 23, 2013

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