Let’s say you’re in charge of running a PPC campaign for a client with locations in multiple cities across the US. You’re tasked with making sure the budget is spent effectively for each area, maximizing ROI across the entire campaign while also being flexible enough to respond to client nee...
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As announced over at the official google webmaster central blog, more detailed search queries have arrived at Webmaster Tools. Previously, search impressions and clicks had been bucketed and rounded into groups of 10, which was very inconvenient, especially for small and local companies. This en...
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Every year Google works to improve the functionality within Adwords. These updates keep us marketers on our toes and continue to work toward a better user experience for every searcher. 2013 was certainly no exception. Throughout the year, we saw some pretty significant changes from algorithm update...
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For those of you out there looking for a break from the daily grind (assuming that’s why you’re looking at this blog and not doing whatever tasks are on your to do list...) Pinterest has introduced a new feature that will make it even easier for you to get lost in the infinite vortex of depressi...
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The incredible ease of use along with the myriad of available tools, themes, and plugins available for WordPress make it the “go-to” CMS platform for anyone who uses the internet to market their business, product, or service. The flexibility that it provides gives it an overwhelming advantage ...
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Managing paid search accounts takes a lot time and dedication. It’s certainly not an exact science and every marketer has her own ideas for maintaining success and profitable accounts. There are metrics that are (or should be) used to measure success such as value/conversion and value/cost, but th...
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With Google making all their organic search referrals anonymous, there has been quite an uproar among the SEO community regarding what to do about it. Of course we’re not very happy about the move, but it’s been rather inevitable since the introduction of the concept a couple years ago. Here...
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While Google Shopping certainly isn’t a new concept, (evolving from Google Product Search and Froogle) it presents an increasing opportunity to target qualified searches ready to make a purchase. In case you aren’t familiar, Google Shopping is a Google based platform for users to search produc...
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Proving advertising value is pretty simple in the traditional methods and even in most digital efforts. Google Adwords, email marketing, commercials, direct mailers, etc. all have metrics advertisers use to measure how successful they have been. Like all of these marketing avenues, social media has ...
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We have people ask us about performance-based SEO on a fairly regular basis. On the surface, it seems to make sense. An SEO professional does work, it’s successful, the client makes money, and the SEO gets paid. But unfortunately, it isn’t quite that simple. With the perfect agreement, the...
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