For the past several months, I have been working with a few companies developing strategic marketing partnerships. This is not something I have had much experience with in the past, so I wasn’t sure exactly how it would work. I had a few concerns about entering into such a shared arrangement. I wo...
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I'll be the first to admit that I'm typically reluctant to embrace changes that Google makes. Maybe it's my paranoia that Google could be getting more profit-focused than user-experience focused, or the equally likely scenario that I'm just become a premature old man who shakes his metaphorical ca...
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In my article about the changes coming with Google’s Enhanced campaigns, I discussed the new features and abilities that will be implemented across all campaigns in Google Adwords this month. I have received a lot of questions about the benefits of the new site link extensions and the best way to ...
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Google has been talking about Enhanced Campaigns and encouraging AdWords users to switch over to the updated model for months. On 6/22/13 Google will update all Legacy Campaigns into this format, leaving the old structure in the dust. So what does this mean for the current Legacy community? These up...
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In the world of digital marketing Google is the king. If we’re talking Game of Thrones style, Google Adwords is like house Lanister, maybe not a blood thirsty as Joffrey, but still has the control of the purse. Analytics, Merchant Center, and Wildfire are like Stannis, Rob Stark, and Daenerys Targ...
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Some of the least used but most beneficial features in Google Adwords are Extensions. These are additional features to your regular ads that can help enhance your presence, or make it easier for customers to get what they need. While not all of these features can and should be used simultaneously,...
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There’s always been this widely-held belief that when running paid search campaigns to e-commerce sites, that was your shot to turn them into customers. If you didn’t, they were gone and their visit was a worthless endeavor. Now, this should never really have been true. But with the advent of th...
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As anyone who has work with Google AdWords, optimizing any part of a PPC campaign can be tricky. It requires a little bit of guess work as well as knowing Googles "Best Practices" like the back of your hand. Similarly, the digital world is constantly changing, meaning Google likes to keep us markete...
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On January 28, Google’s new policy went into effect allowing Google Grantees to set a $2 CPC, rather than the $1 CPC maximum that had been in place since the program’s inception in 2003. The caveat here is that now non-profit ads "will now appear below the ads of traditional AdWords advertiser...
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As I mentioned in my recent blog post Google Shopping: Merchant Center Step-by-Step Setup Guide, setting up a product listings campaign can be tedious, especially with the limited help available from Google. After writing that blog it occurred to me that after people got their Merchant Center setup,...
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