mike@londes.com
After creating his first website at 14, Mike hasn't looked back. He received a BA in Economics and an MBA concentrating in marketing and finance, both from Rochester Institute of Technology. Combining his quantitative education with a creative approach to online marketing, Mike helps the LDM team focus on developing creative solutions that provide long-term ROI for clients. In his spare time, Mike enjoys weaving latch-hook rugs, boondoggle, and making turkeys out of hand tracings.
We have people ask us about performance-based SEO on a fairly regular basis. On the surface, it seems to make sense. An SEO professional does work, it’s successful, the client makes money, and the SEO gets paid. But unfortunately, it isn’t quite that simple. With the perfect agreement, the...
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Enhanced Sitelink extensions have been available or a while now. Sydney covered all the changes in her blog last month, but I wanted to jump in and give some specific examples of how these changes might be utilized. What initially jumped out to me as the most interesting part of the upgrade was t...
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An unfortunately large part of providing SEO services is defending your value in an industry with what seems like an infinite number of different price points, service offerings, and package levels. Add to that the general lack of transparency and the legacy of rather uneducated, unscrupulous prov...
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I'll be the first to admit that I'm typically reluctant to embrace changes that Google makes. Maybe it's my paranoia that Google could be getting more profit-focused than user-experience focused, or the equally likely scenario that I'm just become a premature old man who shakes his metaphorical ca...
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It’s no secret that the Title tag is a pretty important on-page factor when Google is trying to determine page relevancy. In the past, we’ve been able to write whatever we want up there and it would be displayed in Google results. The rules have changed a lot over the years, but the fundamen...
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After working in the SEO industry as long as I have, you understand that the industry tends to go in cycles. The cycles generally go like this: 1. SEO’s find an algorithm loophole 2. Businesses are started advertising and exploiting loophole 3. It works (for a while) 4. Google pena...
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There’s always been this widely-held belief that when running paid search campaigns to e-commerce sites, that was your shot to turn them into customers. If you didn’t, they were gone and their visit was a worthless endeavor. Now, this should never really have been true. But with the advent of th...
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On January 28, Google’s new policy went into effect allowing Google Grantees to set a $2 CPC, rather than the $1 CPC maximum that had been in place since the program’s inception in 2003. The caveat here is that now non-profit ads "will now appear below the ads of traditional AdWords advertiser...
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Usability and engagement metrics have come a long ways. If you’re running an e-commerce store, gathering leads, or encouraging social engagement, there are a lot of more advanced metrics to look at than the time people are spending on your site, and how many pages people are viewing. From vide...
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Google continues to introduce a number of ranking features that are supposed to make user results more relevant. That’s their end goal, anyways. So we’ve seen Google Places listings infiltrate results on local searches (both using geographic keyword targeting and targeting based on IP address), ...
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