mike@londes.com
After creating his first website at 14, Mike hasn't looked back. He received a BA in Economics and an MBA concentrating in marketing and finance, both from Rochester Institute of Technology. Combining his quantitative education with a creative approach to online marketing, Mike helps the LDM team focus on developing creative solutions that provide long-term ROI for clients. In his spare time, Mike enjoys weaving latch-hook rugs, boondoggle, and making turkeys out of hand tracings.
If you're using Google Analytics, you're likely well-aware of how to find usability data regarding navigation and page activity on your website. Tracking page views takes care of itself, but what about when a user interacts with your website in a way that doesn't navigate to a new page? That's wh...
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Realizing that all search participants aren’t created equal is vital in understanding the fundamentals of conversion rates and putting together an effective PPC campaign. Our job as search marketers is to break down searchers into a number of different consumer segments, targeting them in the mo...
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For whatever reason, installing conversion code (or making changes in general) to a website is often an uphill battle for marketers. It’s even more difficult if you’re working with another company or site administrator in an agency-client relationship. Getting approval from all the necessary...
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The Penguin and Panda updates affected a lot of websites – some were hurt a lot, others not so much. In turn, some websites jumped up the search engine ranking pages as others were penalized. And to be fair, most of the people who were penalized deserved it for employing the tactics that they did....
Read MoreIt's time to take your digital marketing to the next level. Whether you need a little help or a lot, our team will help you execute a comprehensive digital marketing strategy.