APPROACH
With its massive engagement and wide reach, social media presents a great opportunity to reach your target market. As advertising and targeting options have evolved, the ability to segment and effectively reach the users you want has improved. Through both paid and unpaid strategies, we help you craft effective messaging, determine when to send it, who to present it to, and how to turn that exposure into customers.
While Facebook and Instagram are the most popular social advertising networks, we frequently run campaigns on LinkedIn, Twitter, Pinterests, and niche networks as well.
Our social strategies are all backed by our strong analytical background, making data-driven decisions about how to best make use of your time and advertising budget. Whether you’re consulting with us to improve your effectiveness, or we’re managing your social networks on your behalf, our goal is to help you get the most out of your social media efforts.
PAID ADS
Social Media networks offer several different advertising options to extend and promote your social presence or website. From promoted and boosted posts/tweets to video or shopping advertisements, there are a lot of different options when it comes to paid social.
Depending on your goals, we’ll design a paid campaign focused on driving results. If you have a strong social presence you’re focused on growing, we may focus advertising on driving users to engage with those presences to increase interaction before further engaging them. If the goal of your social advertising isn’t focused on the social presence itself, we’ll use goal-oriented ad formats and creative to drive leads or sales directly on your website.
With our data-driven approach to campaign management and analysis, we are flexible and responsive based on what strategies are effective. Through continuous optimization and testing, we’ll find what works for you and scale campaigns or allocate spend to maximize results.
ORGANIC
There’s a science behind effective social media communication. From what content to present to when to present it, we’ll help you manage social presences effectively and track results.
Our team can actively consult with your internal team on how to improve current social media efforts, or we can even actively manage presences on your behalf (working closely with you to provide custom content).
We focus on your goals. That might mean growing and engaging an active social media presence, or focusing more on leads and sales. No matter the goals, we use data to maximize effectiveness and guide our approach to social media.
CONSULTING
By nature, social media is a more responsive, generally less formal medium of communication. It often facilitates a more personal relationship between a brand/business and its customers. For that reason, many companies we work with actively manage and monitor their social media presences, relying on us to help them be more tactical and effective.
We’ll work closely with your social media manager and content production to deliver the right messages at the right time, using analytics to guide decisions and improve your effectiveness.
KPI'S & GOALS
In order to continually improve your social media efforts, we need effective data to help make better decisions. That starts with measuring success properly. We’ll help you develop business goals and objectives, from reach and engagement to leads and sales, making sure that we’re working towards the right goals when analyzing ongoing social media efforts.
Depending on these goals and key performance indicators, we’ll provide recommendations or alter our strategy to maximize performance.
REPORTING
We create custom reports corresponding to the Goals & KPI’s most important to your business objectives. These reports typically combine social media network reporting data with analytics & CRM data to provide a comprehensive look at results generated by social media efforts.
Reports are presented with Google Data Studio and updated in real-time. We can also work with different analytics platforms if you prefer, so reports have the most meaning for you.