Realizing that all search participants aren’t created equal is vital in understanding the fundamentals of conversion rates and putting together an effective PPC campaign. Our job as search marketers is to break down searchers into a number of different consumer segments, targeting them in the mo...
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Ever notice the products that pop up on the right hand side of Google when you search something? How about the option to search “shopping” rather than “web” or “images”? This is called Google Product Search, or Google Shopping; it provides a price comparison platform to help consumers ...
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In May, Google launched one of its many updates to the AdWords platform. The misspellings, singular/plural forms, stemmings, accents & abbreviations option was added for SEM campaigns. Along with it came a huge campaign by Google to tell everyone how much more search traffic this would bring you...
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Search Engine Marketing has become one of the best forms of advertising today. SEM is a form of internet marketing that reaches huge markets with the ability to apply very specific targets. And the targeting options continue to get more and more advanced. Promoting websites and products through SEM ...
Read MoreIt's time to take your digital marketing to the next level. Whether you need a little help or a lot, our team will help you execute a comprehensive digital marketing strategy.