I spend the first week of every month submerged in cesspool of data. Riding the slippery slope between insight and insanity. Looking back at the numbers for all of our clients, sifting through what’s important and what’s interesting. When I finally surface from the deep end I literally say to ...
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While you would think that I'd start each article by telling you to find an online marketing professional as quickly as possible (hopefully me), I realize there are some businesses that just don’t have the budget for it. We work with a lot of Rochester contractors and service professionals on ot...
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If you're using Google Analytics, you're likely well-aware of how to find usability data regarding navigation and page activity on your website. Tracking page views takes care of itself, but what about when a user interacts with your website in a way that doesn't navigate to a new page? That's wh...
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As I mentioned in my recent blog post Google Shopping: Merchant Center Step-by-Step Setup Guide, setting up a product listings campaign can be tedious, especially with the limited help available from Google. After writing that blog it occurred to me that after people got their Merchant Center setup,...
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Realizing that all search participants aren’t created equal is vital in understanding the fundamentals of conversion rates and putting together an effective PPC campaign. Our job as search marketers is to break down searchers into a number of different consumer segments, targeting them in the mo...
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Ever notice the products that pop up on the right hand side of Google when you search something? How about the option to search “shopping” rather than “web” or “images”? This is called Google Product Search, or Google Shopping; it provides a price comparison platform to help consumers ...
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It seems that every day I find less time to work on what used to be my daily duties. A shift towards social media has started, and it’s bound to continue bleeding into every part of online marketing. As the New Year begins, I know that I will be spending an increasing amount of time dedicated to...
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Local listings and citations are all the rage in local SEO. And certainly they will evolve and grow over the next few years, but they will probably be a huge part of local business SEO for years. They are such a great way to find quick summaries of what a company is all about. In the good old ...
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After successfully participating in our holiday office party, I decided it was important to let all those other offices out there how to get it done right. In honor of people probably not caring (given that most parties have already occurred) I made this blog into short and sweet list (with pictur...
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In May, Google launched one of its many updates to the AdWords platform. The misspellings, singular/plural forms, stemmings, accents & abbreviations option was added for SEM campaigns. Along with it came a huge campaign by Google to tell everyone how much more search traffic this would bring you...
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