Sydney Hadden

7 Questions To Ask Before Taking Your Brand Social

Social media can be very powerful if executed properly.  As I discussed in my previous blog on social authority, social has an impact on brand perception.  But it isn't just a positive one - if done carelessly or ineffectively it could have a negative impact as well. Media today is consumed with ...

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March 26, 2013

Creating Text Ads in Google Adwords to Increase ROI

As anyone who has work with Google AdWords, optimizing any part of a PPC campaign can be tricky. It requires a little bit of guess work as well as knowing Googles "Best Practices" like the back of your hand. Similarly, the digital world is constantly changing, meaning Google likes to keep us markete...

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February 28, 2013

Top 5 Office Games That Make You a Better Marketer

Top 5 Games I Play To Increase My Awesomeness In The Office: Success in the marketing world usually comes from creativity, outside-the-box thinking, and great insight. As a professional in this field, I take my continued education very seriously and work on a daily basis to make sure I'm in tip-top...

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February 15, 2013

Google Shopping: Merchant Center Step-by-Step Setup Guide

Ever notice the products that pop up on the right hand side of Google when you search something? How about the option to search “shopping” rather than “web” or “images”? This is called Google Product Search, or Google Shopping; it provides a price comparison platform to help consumers ...

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January 08, 2013

Google Search Inclusions Update: Should You Opt Out?

In May, Google launched one of its many updates to the AdWords platform. The misspellings, singular/plural forms, stemmings, accents & abbreviations option was added for SEM campaigns. Along with it came a huge campaign by Google to tell everyone how much more search traffic this would bring you...

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December 18, 2012

Top 5 Reasons to Budget for SEM

Search Engine Marketing has become one of the best forms of advertising today. SEM is a form of internet marketing that reaches huge markets with the ability to apply very specific targets. And the targeting options continue to get more and more advanced. Promoting websites and products through SEM ...

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November 23, 2012

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