sydneyh@londes.com
Some of the least used but most beneficial features in Google Adwords are Extensions. These are additional features to your regular ads that can help enhance your presence, or make it easier for customers to get what they need. While not all of these features can and should be used simultaneously,...
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Social media can be very powerful if executed properly. As I discussed in my previous blog on social authority, social has an impact on brand perception. But it isn't just a positive one - if done carelessly or ineffectively it could have a negative impact as well. Media today is consumed with ...
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As anyone who has work with Google AdWords, optimizing any part of a PPC campaign can be tricky. It requires a little bit of guess work as well as knowing Googles "Best Practices" like the back of your hand. Similarly, the digital world is constantly changing, meaning Google likes to keep us markete...
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Top 5 Games I Play To Increase My Awesomeness In The Office: Success in the marketing world usually comes from creativity, outside-the-box thinking, and great insight. As a professional in this field, I take my continued education very seriously and work on a daily basis to make sure I'm in tip-top...
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I spend the first week of every month submerged in cesspool of data. Riding the slippery slope between insight and insanity. Looking back at the numbers for all of our clients, sifting through what’s important and what’s interesting. When I finally surface from the deep end I literally say to ...
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As I mentioned in my recent blog post Google Shopping: Merchant Center Step-by-Step Setup Guide, setting up a product listings campaign can be tedious, especially with the limited help available from Google. After writing that blog it occurred to me that after people got their Merchant Center setup,...
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Ever notice the products that pop up on the right hand side of Google when you search something? How about the option to search “shopping” rather than “web” or “images”? This is called Google Product Search, or Google Shopping; it provides a price comparison platform to help consumers ...
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It seems that every day I find less time to work on what used to be my daily duties. A shift towards social media has started, and it’s bound to continue bleeding into every part of online marketing. As the New Year begins, I know that I will be spending an increasing amount of time dedicated to...
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In May, Google launched one of its many updates to the AdWords platform. The misspellings, singular/plural forms, stemmings, accents & abbreviations option was added for SEM campaigns. Along with it came a huge campaign by Google to tell everyone how much more search traffic this would bring you...
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Search Engine Marketing has become one of the best forms of advertising today. SEM is a form of internet marketing that reaches huge markets with the ability to apply very specific targets. And the targeting options continue to get more and more advanced. Promoting websites and products through SEM ...
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