Setting up analytics - GA4 these days - is an important step of any new website or redesign launch. For both clients and partners, we execute a lot of GA4 setups, here we'll share the basic process for getting simple, but effective tracking set up using GA4 and Google Tag Manager. (more…)...
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When Google launched their automated bidding strategies years ago, they were terrible. We tested them frequently, and any competent managers on Manual CPC could handily outperform the automated bidding models. Every so often, we would test them again. It wouldn't work, so we'd give it some time and ...
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In my last post, I discussed how to develop an effective naming convention for Google Analytics tracking, keep it organized, and set up custom reporting to track your manual analytics events. So now that you've established everything that you'd like to track, we can discuss how to track those thin...
Read MoreIt's time to take your digital marketing to the next level. Whether you need a little help or a lot, our team will help you execute a comprehensive digital marketing strategy.