- ANALYTICS
- PPC
- SEO
ALL CASE STUDIES:
PPC for Multiple Location Businesses – Managing Budgets & Locations
Running a franchise, or business with multiple locations, can pose a unique risk from a digital marketing perspective. It's a challenge to present a clear, consistent message for the brand while also giving individual owners and managers the freedom to make their own decisions. Our clients had given individual owners a lot of leeway in the past, but that was increasingly becoming a problem. Disagreement between franchise owners were becoming more frequent due to each running different promoti...
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SEO Penalty Recovery, Strategic Execution, & Sustained #1 Rankings on Major Keywords
Once the industry leader in the custom bobblehead business, Whoopass Enterprises’ business had been declining for the past two years. With organic traffic down 75% and sales struggling, they were in need of a strategic overhaul to regain rankings and reinvigorate their business. LDM was able to stop the bleeding shortly after taking over, and within four months had turned things around and were seeing year-over-year traffic growth. Three months after that, it was at 80%, and then for the ne...
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Content Strategy & SEO for B2C High Value Lead Generation
Our client provides online lead generation in the secondhand diamonds industry. After launching two new websites, they wanted a partner who could help build long-term success for their website, helping generate organic traffic using strategies that would be resilient to algorithm updates while providing targeted traffic. They hired us to manage one of their websites, while selecting an overseas provider for their other website. This case study details our approach to the project, the results,...
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Podast Website/App Engagement Analytics & Usability Tracking
Real Clear Daf, one of our non-profit clients, approached us wanting to understand better how many people were using the information on their site provided. Offering a daily podcast through both the website interface and an app, he wanted a better of understanding of how many people were listening and how often they were listening for. Of course, we can use basic Google Analytics to see data like Users, Average Time on Site, and other basic usability metrics. However, interactions with the po...
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Health & Medical – PPC for Lead Generation – Optimizing & Scaling
Working with startups focused on smart, rapid growth is something we love. In this case, we were able to work with a motivated, focused team who had an understanding of the value of paid search. They needed someone to keep up with them, effectively running these campaigns and fill their sales funnel while the management team focused on scaling and managing locations. We proved to be up to the challenge. Working closely with their internal marketing team, we not only helped set up and scale ...
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