mike@londes.com
After creating his first website at 14, Mike hasn't looked back. He received a BA in Economics and an MBA concentrating in marketing and finance, both from Rochester Institute of Technology. Combining his quantitative education with a creative approach to online marketing, Mike helps the LDM team focus on developing creative solutions that provide long-term ROI for clients. In his spare time, Mike enjoys weaving latch-hook rugs, boondoggle, and making turkeys out of hand tracings.
Setting up analytics - GA4 these days - is an important step of any new website or redesign launch. For both clients and partners, we execute a lot of GA4 setups, here we'll share the basic process for getting simple, but effective tracking set up using GA4 and Google Tag Manager. (more…)...
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When Google launched their automated bidding strategies years ago, they were terrible. We tested them frequently, and any competent managers on Manual CPC could handily outperform the automated bidding models. Every so often, we would test them again. It wouldn't work, so we'd give it some time and ...
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Over the years, we've worked with a lot of nonprofits interested in utilizing the Google Ad Grants program that is offered to eligible companies. Though a lot more restrictive than it used to be, it can still be a very valuable resource for nonprofit organizations when utilized correctly. The proble...
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[this document was last updated in March 2019] Over the years, we've worked with a lot of clients who have had their accounts set up incorrectly. Especially small businesses. The primary reason for this is just ignorance on the part of a web designer and developer, creating a Google Analytics acc...
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In my last post, I discussed how to develop an effective naming convention for Google Analytics tracking, keep it organized, and set up custom reporting to track your manual analytics events. So now that you've established everything that you'd like to track, we can discuss how to track those thin...
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This blog has been admittedly barren for over the past year, so this post is to serve as not only a resource, but also as evidence that we're still alive and working over here. We've been busy, and who has the time? Perhaps our next blog can discuss why you need to make time for content developmen...
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Product Listing Ads (PLA's) were a great idea by Google. They helped focus on products for users looking to make an online purchase, provided apples to apples product comparisons (in many cases), and offered more transparency for online stores. The problem was, it wasn't executed all that well.Â...
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Let’s say you’re in charge of running a PPC campaign for a client with locations in multiple cities across the US. You’re tasked with making sure the budget is spent effectively for each area, maximizing ROI across the entire campaign while also being flexible enough to respond to client nee...
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As announced over at the official google webmaster central blog, more detailed search queries have arrived at Webmaster Tools. Previously, search impressions and clicks had been bucketed and rounded into groups of 10, which was very inconvenient, especially for small and local companies. This en...
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With Google making all their organic search referrals anonymous, there has been quite an uproar among the SEO community regarding what to do about it. Of course we’re not very happy about the move, but it’s been rather inevitable since the introduction of the concept a couple years ago. Here...
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