APPROACH
Organic Search Engine Optimization (SEO) is an effective long-term solution to generating sustained, targeted traffic. Through our analytical consulting approach to keyword selection and strategy refinement and our optimization services based on sustainable strategies, we help our clients drive targeted traffic and achieve great long-term ROI.
We design custom SEO strategies for each client. If a content strategy makes sense, we’ll pursue it. If leveraging relationships and finding placement partners looks more effective, we’ll do that instead. Our years of experience give us the flexibility to utilize a range of tactics to deliver long-term results that don’t significantly fluctuate with every algorithm update.
CONSULTING
At LDM, we provide ongoing consulting to buttress internal marketing efforts and help to maximize their SEO impacts. We can help you discover and pursue organic search opportunities on an ongoing basis or by developing a marketing plan. Some of our consulting activities include:
- Strategy Development
- Keyword Research
- Content Strategy Support
- Opportunity Discovery
- Technical Improvement
- Website Performance Monitoring
- Traffic & Ranking Reporting
- Performance Analysis
STRATEGY AUDITS
Some of our clients come to us with already fairly advanced SEO strategies. Others haven’t even thought about SEO yet, and it’s clear their web professionals didn’t either. No matter the sophistication of the website and SEO work already done, we want to make sure we approach each project to provide the best opportunity for long-term success.
When we work with a new client, we typically start start by undergoing a complete audit. We analyze keywords, competition, site architecture, content, current rankings, and past linking strategies, among other factors. At the conclusion of our site audit, we produce a document of technical suggestions to developers (and are available to execute changes ourselves if desired), as well as authority building recommendations and opportunities for the marketing team.
Upon completion of the audit, we present ongoing optimization options and strategies that would be appropriate based on your goals, budgets, resources, and opportunities revealed by the audit.
TECHNICAL AUDITS
A key component to optimization is enabling search engines to “read” a comprehensive version of what is on a website. We help search engines assign importance to content and understand the value provided to users, making sure our client’s web presences offer user value that drives targeted, profitable traffic.
The structure of your website, as presented both to users and search engines, is an important factor in search rankings. From internal linking to keyword strategies, we ensure search engines can successfully index a website’s content and assign appropriate significance to the content on each page.
In our technical audits, we look at a wide range of factors, including media content tagging, crawling, mobile usability, website speed, coding issues, and cross-browser issues.
We also look at how your blog or content is being presented. Content quality and quantity continues to be a major driver of organic search traffic, so we advise on the crawling, structure, and presentation of content to make sure you’re getting the most out of your content strategy. Organization of this content using tags and categories provides a lot of additional opportunity when utilized strategically.
Upon completion of the audit, it can be handed to your technical team for implementation. Or, our technical team can quote the execution of recommendations if preferred.
AUTHORITY BUILDING
Many SEO professionals focus on the constant changes to the algorithm and adjust their strategies constantly. While we do keep a careful eye on ranking algorithms, we also believe that we need to concentrate on what search engines want to rank well, not what is currently ranking well. In this way, instead of constantly “chasing” rankings we build quality SEO presences that provide solid fundamentals for long-term SEO results. That philosophy has served us well over the years maintaining rankings while other websites were penalized and delisted.
Increasing the trust and authority of a domain is accomplished by creating a useful web presence throughout the web, building a network of citations and links to your website content. We consult with in-house marketers on how to increase website authority, produce the right content, and utilize professional networks and partnerships to improve fundamental website trust and authority.
As much as content marketers like to convince people otherwise, links still matter. A lot. And they don’t come out of nowhere if you just write a good blog post. Combining the production of effective content with a strategy to generate exposure and links to that content leads to great long-term organic search results.
REPORTING
We don’t just track a few keywords, lock in to them, and turn our backs to everything else. We monitor a large number of keywords and shift our focus based on changes in rankings, keyword performance (value generated per visitor), and opportunities that arise based on the results of the execution of our SEO strategy.
Our monthly reports provide a comprehensive look at the key performance metrics in SEO campaigns. While many SEO companies focus on visitors and rankings, we take the analysis further. Not only do we look at referrals and rankings, we also look at key performance indicators for keyword segments, monitor related keyword rankings, track leads and sales, and calculate value metrics from organic search activity.
Reporting is presented in real-time via Google Data Studio, compiling data from multiple sources to provide a comprehensive look at organic search performance. Depending on the complexity and goals of the organic search strategy, we may supplement our primary report with additional insights.
LOCAL SEO
With the growth in mobile search and local results in search engine ranking pages, specific strategies for companies providing service in a certain geographic area have become necessary. Since the local search algorithm uses different factors, our strategic focus changes.
Our local search strategy is fundamentally the same as overall organic strategies, but with a greater focus on building accurate local business citations/links, exposure on websites representing the service area, and customer reviews.
Please contact us to learn more about our standard local search package. This package focuses on strengthening website and business listing fundamentals throughout the web. Once completed, we then discuss more custom strategies to increase exposure on local search results.