Product Listing Ads (PLA's) were a great idea by Google. They helped focus on products for users looking to make an online purchase, provided apples to apples product comparisons (in many cases), and offered more transparency for online stores. The problem was, it wasn't executed all that well.Â...
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Let’s say you’re in charge of running a PPC campaign for a client with locations in multiple cities across the US. You’re tasked with making sure the budget is spent effectively for each area, maximizing ROI across the entire campaign while also being flexible enough to respond to client nee...
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For the past several months, I have been working with a few companies developing strategic marketing partnerships. This is not something I have had much experience with in the past, so I wasn’t sure exactly how it would work. I had a few concerns about entering into such a shared arrangement. I wo...
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