Managing paid search accounts takes a lot time and dedication. It’s certainly not an exact science and every marketer has her own ideas for maintaining success and profitable accounts. There are metrics that are (or should be) used to measure success such as value/conversion and value/cost, but th...
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Enhanced Sitelink extensions have been available or a while now. Sydney covered all the changes in her blog last month, but I wanted to jump in and give some specific examples of how these changes might be utilized. What initially jumped out to me as the most interesting part of the upgrade was t...
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