Posts Tagged ‘adwords campaign management

How Important Is Click-Through-Rate (CTR), Really?

Managing paid search accounts takes a lot time and dedication. It’s certainly not an exact science and every marketer has her own ideas for maintaining success and profitable accounts. There are metrics that are (or should be) used to measure success such as value/conversion and value/cost, but th...

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November 15, 2013

5 Keys to a Strategic Marketing Partnership

For the past several months, I have been working with a few companies developing strategic marketing partnerships. This is not something I have had much experience with in the past, so I wasn’t sure exactly how it would work. I had a few concerns about entering into such a shared arrangement. I wo...

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July 16, 2013

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