If you are interested in our page optimization services, please view our optimization page for details or contact us directly. If you have comments or questions on this article, e-mail Mike at mike@londes.com.
What is Page Optimization?
Page optimization is the the process by which a certain page or channel of pages is redesigned and reformatted to achieve the most effective results possible. A small change such as a picture, font, or color may be seemingly subtle, yet it may have a dramatic impact on conversion rates. When you have thousands of visitors spending hundreds of thousands of dollars, it isn’t difficult to figure out how large an impact on profitability even a 3-5% improvement can make. Continue reading →
Sending an e-mail, or a group of e-mails to a mailing list (E-Blasts), seems like a relatively simple endeavor. It’s a pretty simple form of communication, but the response rates and effectiveness can be highly variable. By monitoring each funnel of the e-blast process, you can optimize the process and develop the most profitable strategy for your company. Continue reading →
Search Engine results have really been an evolutionary process since the Internet began, or more accurately when Google came on the scene. An incredible percentage of people use search engines, and Google monopolizes the results (about a 64% market share was reported in 2009). This makes SEO (Search Engine Optimization), or where websites appear in search results, a huge business. With 80% of users clicking on search engine results rather than advertisements, having your business listed 1st or 2nd is extremely valuable. Continue reading →
